Defining a moment in a company’s history
Invicta Bakeware is one of the UK’s leading manufacturers of industrial bakeware, specializing in items such as bread and cake tins, trays, racks and baking sheets and supplying some of the biggest names in the food industry.
In 2012, Invicta celebrated its 100th anniversary. The company was keen to publicise this amongst its current customers and also use the landmark event to attract new business and raise its profile within the bakery and food manufacturing industries.
Pillar developed a 100-year logo for use on Invicta’s website and business stationery throughout the anniversary year. The design reflected the existing corporate style and colours but also acknowledged the historical significance of the event and emphasised the company’s heritage.
The website was adapted to highlight the anniversary on the home page with the full ‘story’ of the company’s origins and development expanded and illustrated on a new page.
An eye-catching A5 flyer celebrating the event was produced for inclusion with all deliveries during the year and other relevant correspondence.
Finally, a press release was issued to the trade press and regional/business media.
The media campaign generated extensive coverage, with substantial items in most of Invicta’s target, industry-read publications as well as a high volume of coverage in local and regional titles, including a double-page feature.
The centenary logo and promotional material reinforced Invicta’s key brand values of quality and heritage and prompted a positive reaction from customers.
“Pillar's services have been thoroughly successful in publicising our company’s centenary. Following comprehensive discussions regarding our particular needs (and working well within our appointed budgeting), Pillar's expertly presented and well-managed strategies have clearly worked well for us. We certainly intend to continue to invest in their highly professional and cost-effective expertise.” John Waddington, Managing Director