Achieving exhibition excellence with a stand-out stand
Ultimate U is a training and development consultancy that invigorates businesses thanks to its expertise in effecting behavioural change. With two divisions: Psychological Wellbeing and Developing Organisational Brilliance, the firm works with household names in the UK and Europe to enhance their effectiveness.
A key part of Ultimate U’s business strategy is attendance at major trade fairs, most notably the Chartered Institute of Personnel Development’s annual conference. With attendance figures of around 3,000 and some 140 exhibitors, Ultimate U needed a stand that grabbed attention and created buzz, while ensuring that the key messages were transmitted to delegates.
Working closely with our client, we developed the idea of a 'wellbeing wheel' as an unusual, fun and highly interactive centrepiece. This would work along ‘wheel of fortune’ lines with each section offering an opportunity to discuss a facet of organisational wellbeing. One section would offer a prize of a 'stress sheep'.
A hand-held wheel with ‘reveal sections’ showing top tips for organisational wellbeing on one side and the cost to businesses of ignoring the psychological health of their employees on the reverse was developed as a ‘give-away’ to complement the larger wheel.
In addition, we staffed the stand alongside Ultimate U personnel, greeting and attracting visitors, taking them through the wheel process, answering questions, explaining our client’s services and promoting the brand.
The stand attracted numerous visitors and queues even formed to use the wheel and talk to representatives. Over 200 hand-held wheels were distributed and some 20 decision makers committed to meeting with Ultimate U to discuss future projects.
“I received so many compliments about the stand and its levels of innovation and energy – reflecting two of our key company values. We were busy the whole time and Pillar’s enthusiasm and understanding of our business was invaluable. Crucially, although the stand was quirky and fun and attracted enormous interest, it actually had real substance with everything designed to give us opportunities to find out more about the visitors’ needs and explain how we could work with them.
“I felt that Pillar was with us all the way through the process, offering their guidance and expertise to ensure we all delivered ‘on message’ consistently.” Fiona Yorke, Managing Director, Ultimate U